Briefly Describe Four Criteria That Advertisers Use to Select Segments

question 40

Essay

Briefly describe four criteria that advertisers use to select segments .

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Definitions:

LSD

A powerful psychedelic drug known for its significant impact on perception, mood, and thought, popularized in the 1960s.

Haight-Ashbury

A district in San Francisco, California, known as the birthplace of the American counterculture movement of the 1960s, particularly the Summer of Love.

U.S. Military

The armed forces of the United States, responsible for defending the country, its interests, and participating in international peacekeeping efforts.

Free Speech Movement

A student protest which took place during the 1964-1965 academic year on the campus of the University of California, Berkeley, advocating for freedom of speech and academic freedom.