You Conduct a Factorial Research Study Which Has Two Variables

question 41

Multiple Choice

You conduct a factorial research study which has two variables with two aspects of each variable.The variables and their aspects are: gender of spokesperson (male or female) and humor (present or absent) .The goal of all four ads is to improve attitudes toward the brand,using the measure "How much do you agree or disagree with the statement: This is a brand for me" as the key measure.A five point-scale was used where higher scores indicate more agreement.
The data and results of the F-test are shown below.
$$\begin{array} { l r c } \hline \text { Factors Evaluated } & \text { F } & \text { Level of Significance } ( { \alpha } ) \\\hline \text { Gender (Alone) } & 42.45 & .001 \\\text { Humor (Alone) } & .97 & .92 \\\text { Spokesperson X Humor interaction } & 1.02 & .85 \\\hline\end{array}$$
Which of the following is the correct conclusion to draw from this data?

• A)neither factor is significant,no interaction between factors
• B)a male spokesperson is more effective versus a female,humor does not make a difference
• C)a female spokesperson is more effective versus a male,humor does not make a differencce
• D)types of spokesperson and humor both affect commercial effectiveness

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Definitions:

Inactive Substance

A substance with no intended therapeutic effect, commonly used in clinical trials as a control to test the efficacy of treatments.

Experimental Group

In research, the group of participants who are exposed to the independent variable or treatment of interest.

Control Group

In an experiment, the group of participants who are not exposed to the independent variable, used as a comparison to measure the effect of the treatment.

Experimental Group

The group in an experiment that receives the variable being tested, allowing researchers to determine the effect of that variable.