Examlex
The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
What conclusions can you draw about (1)age and (2)ratings of ad believability?
Approach-avoidance Conflict
A psychological conflict that occurs when a goal or situation has both positive and negative aspects, making the decision-making process challenging.
Approach-approach Conflict
A psychological conflict that occurs when a person has to choose between two attractive goals or outcomes.
Double approach-avoidance Conflict
A psychological conflict that occurs when a person faces a choice between two options, each having both appealing and negative aspects.
Uplifts
Positive experiences or occurrences that can improve one's mood and counterbalance stress, enhancing overall well-being.
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