Imagine That You Have Developed Two Ads That Are to Be

question 48

Multiple Choice

Imagine that you have developed two ads that are to be placed into rotation in Google Adwords.While both ads will be shown in response to the same search terms,the ads differ in the benefit they offer the consumer: the first ad stresses customer service while the second ad stresses low prices.Adwords lets you monitor the purchase amount resulting from the click-through for each of the ads.What statistical test is appropriate for determining whether one ad is statistically superior to the other?

• A)F-test
• B)t-test
• C)Chi-square
• D)Z-test

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Definitions:

Apportioning Time

The process of allocating or dividing time between different tasks, activities, or responsibilities.

Ending Meetings

The process of concluding a meeting by summarizing key points, assigning action items, and stating the next steps.

Program Activities

Planned events, tasks, or actions designed to achieve specific goals within a program or initiative.

Creativity

The ability to generate innovative ideas and solve problems in novel ways.