A Correlation Coefficient Between "Commercial Believability" and "Brand Purchase Intent

question 39

True/False

A correlation coefficient between "commercial believability" and "brand purchase intent" is +1.This means that high ratings of commercial believability cause increased purchase intent.

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Definitions:

Face-To-Face Meeting

A personal interaction between two or more people in the same location, allowing for direct communication and non-verbal cues.

Personal Connection

A bond or relationship between individuals that is based on mutual interests, empathy, or shared experiences.

Telephone

A device used for voice communication over long distances using wire or radio communication.

Peer-To-Peer Networking

A decentralized network model where each participant (peer) has the same capabilities and either server and client roles.