The Following Question Was Asked on an Advertising Test: Thinking

question 9

Multiple Choice

The following question was asked on an advertising test: Thinking back to the commercial you just saw, how relevant or not relevant would you say the commercial's message was? Hould you say that it was ..
$\begin{array} { l l } \text { Extremely relevant } & \text { \_\_\_\_\_\_ (1) } \\ \text { Somewhat relevant } & \text { \_\_\_\_\_\_ (2) } \\ \text { Somewhat irrelevant } & \text { \_\_\_\_\_\_ (3) } \\ \text { Extremely irrelevant } & \text { \_\_\_\_\_\_ (4) } \end{array}$ Ten people answer this question with the following responses: 1,2,3,2,3,3,2,1,5,5.What is the average relevance rating?

• A)2.0
• B)2.7
• C)10.0
• D)27.0

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Definitions:

Maturation

The process of becoming mature; the developmental process of growing up or the development of natural growth, aging, or capability over time.

Thought Processes

Thought processes refer to the mental activities involved in cognition, including perception, memory, judgment, and reasoning.

Psychosocial

relating to the interrelation between social factors and individual thought and behavior.

Psychosocial Development

A theory proposed by Erik Erikson, describing how individuals’ social experiences across their lifespan shape their personality, including their emotions and attitudes towards themselves and others.