Consider the Survey Question Shown Below One Hundred People Answer the Question After Seeing Commercial a Commercial

question 44

True/False

Consider the survey question shown below. Thinking back to the commercial you just saw, how relevant or not relevant would you say the commercial's message was? Hould you say that it was ..
$\begin{array} { l l } \text { Extremely relevant } & \text { \_\_\_\_(1) } \\ \text { Somewhat relevant } & \text { \_\_\_\_(2) } \\ \text { Somewhat irrelevant } & \text { \_\_\_\_(3) } \\ \text { Extremely irrelevant } & \text { \_\_\_\_(4) } \end{array}$
One hundred people answer the question after seeing Commercial A and a different 100 people answer this question after seeing Commercial B.The average relevance for Commercial A was 3.0 and the average relevance for Commercial B was 3.0.
This means that the percentage of individuals selecting "Extremely relevant" was identical for the two commercials.

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Definitions:

3-year Moving Averages

A method to smooth out data over a three-year period to identify trends and patterns.

Seasonal Variation

Refers to periodic fluctuations in data or variables that occur at or depend on specific times of the year.

Moving Average Method

A statistical technique used to analyze time series data by calculating averages of different subsets of the complete dataset.

9-year Moving Averages

A method of smoothing data by calculating the average of different subsets of the total data period of nine years each.