Eye-Tracking Data Which Reports the Order in Which Elements in an Ad

question 33

Multiple Choice

Eye-tracking data which reports the order in which elements in an ad are observed are an example of ________ level measurement.

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Contingency

The dependence on chance or on the fulfillment of a condition; in management, it refers to the idea that there is no one best way to organize or lead, and that it will depend on various situational factors.

Networking

Networking is building and maintaining professional or social contacts to exchange information, support, and opportunities.

Referent Power

A form of influence based on the leader or influencer's personality and ability to attract followers through charisma, competence, or moral example.

Centrality

The importance or influence of a role or position within a network or system, often determined by the number of connections or dependencies.