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You Ask Respondents to Rank Order Three Television Programs

question 34

True/False

You ask respondents to rank order three television programs.You then average the rankings for each program and report that:
LostAverage ranking: 1.5
FringeAverage ranking: 2.0
Grey's AnatomyAverage ranking: 2.5
Assuming the math is correct,this is an appropriate way to report ordinal level data.


Definitions:

Quantity Sold

The total number of units of a product or service sold over a specific period of time.

Primary Demand

The overall demand for a product category or market as a whole, rather than for a specific brand.

Demand Curve

A graphical representation showing the relationship between the price of a product and the quantity of the product demanded at those prices.

Price Per Unit

The cost assigned to a single unit of a product or service, used to set selling prices and evaluate production efficiency.

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