At What Level of Measurement Is the Question Below Written

question 23

Multiple Choice

At what level of measurement is the question below written?
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Yes
No

• A)Nominal
• B)Ordinal
• C)Interval
• D)Ratio

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Definitions:

Private Label Brands

Products manufactured by one company for sale under another company's brand, typically retailer brands that are positioned as lower-cost alternatives to national brands.

Manufacturer Brands

Brands that are managed and owned by the manufacturer.

BrandAsset Valuator

A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.

Brand Equity

The value the firm derives from consumers’ positive perception of its products.