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List and briefly describe the four levels of measurement.
Cognitive Psychologists
Professionals who study mental processes such as perception, memory, thought, and problem solving.
Positive Reinforcers
Stimuli that, when introduced after a behavior, increase the likelihood of that behavior being repeated.
Negative Reinforcers
Stimuli that, when removed after a response, increase the probability of that response occurring in the future.
Behavioral Psychologists
Professionals who study and analyze how human behavior is learned and influenced by the environment.
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