Imagine That You Are Planning to Conduct a Survey Via

question 19

Multiple Choice

Imagine that you are planning to conduct a survey via the mail.Which of the following is NOT an advantage of using a mail panel versus a mailing to a random sample of the population.

• A)response rates tend to be higher
• B)respondents are "fresh" and have never before participated in a survey research study
• C)cost efficiencies tend to be greater
• D)pre-screening of low incidence populations can be efficiently conducted

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Definitions:

Market Share

The portion of a market controlled by a particular company, product, or service, often expressed as a percentage of total sales.

Sherman Act

A fundamental U.S. antitrust regulation that prohibits business monopoly behaviors and encourages competitive practices.

Per Se

A Latin term meaning "by itself" or "in itself," used to indicate that something is inherently or intrinsically the case.

Professional Association

An organization seeking to further a particular profession, the interests of individuals engaged in that profession, and the public interest.