At Ken's Boutique,the Policy Statement Posted in the Reception States

question 29

Multiple Choice

At Ken's boutique,the policy statement posted in the reception states: "Without our customers,we don't exist." Ken and his staff aim to delight each customer and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Instead of focusing on individual transactions,Ken and his staff are putting a priority on ________.

• A) decreasing customer-perceived value
• B) managing partner relationships
• C) attracting "butterflies"
• D) converting "strangers" into "butterflies"
• E) capturing customer lifetime value

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Definitions:

Binet and Simon

Alfred Binet and Theodore Simon were French psychologists who, in the early 20th century, developed the first intelligence test to identify children needing special education.

Practical Intelligence

A type of intelligence that involves the ability to solve everyday problems by utilizing knowledge gained from experience.

Sternberg

Refers to Robert Sternberg, a psychologist known for his work on intelligence, creativity, wisdom, and love theories.

Study Skills

Techniques and strategies that enhance an individual’s ability to learn effectively and efficiently.