According to the Five-Step Model of the Marketing Process,the First

question 19

Multiple Choice

According to the five-step model of the marketing process,the first step in marketing is ________.

• A) capturing value from customers to create profits and customer equity
• B) constructing an integrated marketing program that delivers superior value
• C) building profitable relationships and creating customer delight
• D) understanding the marketplace and customer needs and wants
• E) designing a customer-driven marketing strategy

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Definitions:

Conflict

A situation or process in which individuals or groups perceive that their interests are being opposed or negatively affected by another.

Distributive Justice

The concept that involves fairness in the allocation of resources and goods among members of a society.

Procedural Justice

The fairness of the processes that lead to outcomes or decisions, emphasizing transparency, consistency, and impartiality in decision-making procedures.

Fairness

The quality of being impartial and just in one's actions or decisions, often related to equitable treatment in social settings.