Selecting Particular Segments of a Population of Customers to Serve

question 80

Multiple Choice

Selecting particular segments of a population of customers to serve is called ________.

• A) process reengineering
• B) brand synchronizing
• C) mass customizing
• D) target marketing
• E) market positioning

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Definitions:

Agricultural Department

Governmental department responsible for the administration and regulation of policies related to agriculture, farming, and food production.

Tuskegee Institute

An historically black university in Alabama, founded by Booker T. Washington, to provide higher education and vocational training.

Niagara Movement

An important civil rights group founded in 1905, advocating for the rights of African Americans and opposing policies and practices of racial segregation and disenfranchisement.

Guaranteed Suffrage

The right to vote that is protected and ensured by law or constitution, typically referring to the universal right to vote regardless of race, gender, or economic status.