Which of the Following Terms Refers to a Customer's Evaluation

question 20

Multiple Choice

Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers?

• A) customer-perceived value
• B) customer equity
• C) share of customer
• D) customer profitability
• E) customer lifetime value

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Definitions:

Probability

The measure of the likelihood that an event will occur, quantified as a number between 0 and 1, where 1 represents certainty.

Sample Space

The set of all possible outcomes of a statistical experiment.

Outcome

The result or final product of an event, process, or action.

An Event

In probability and statistics, an outcome or a set of outcomes from an experiment or situation.