Which of the Following Concepts Is Based on a Customer-Centered

question 32

Multiple Choice

Which of the following concepts is based on a customer-centered philosophy?

• A) the product concept
• B) the marketing concept
• C) the production concept
• D) the selling concept
• E) the distribution concept

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Definitions:

Terms of Trade

The ratio of an index of a country's export prices to an index of its import prices, used to measure the relative trading advantage or disadvantage.

Consumption

The use of goods and services by households, constituting one of the primary components of GDP.

Developing Nations

Countries with a lower living standard, undeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Industrially Advanced Nations

Countries that have highly developed economies, characterized by significant industrial growth and high levels of income.