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In a marketing communications mix,________ refers to any short-term incentives to encourage the purchase of a product or service.
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Q16: Which sustainable marketing principle emphasizes building long-run
Q17: _ includes all the activities involved in
Q22: Viral marketing involves creating a Web site,video,e-mail,mobile
Q27: Compare a conventional distribution channel and a
Q28: Use the information in Table 13.4.When does
Q39: Which consumer promotion tool involves selling two
Q63: _ is a method of entering a
Q69: Describe two ways in which marketers can