Describe Two Ways in Which Marketers Can Engage in Social

question 69

Essay

Describe two ways in which marketers can engage in social media.What are the challenges and advantages of these approaches?

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Definitions:

New Products

Items or services introduced to the market that offer novel features, benefits, or improvements over existing options, aiming to meet consumer needs or open new markets.

Oligopoly Pricing

A pricing strategy used by firms in an oligopoly, where a few firms dominate the market, influencing prices through their actions and reactions.

Collusive Pricing Model

is a market situation where businesses agree on setting prices at a certain level to maximize collective profits, reducing competition.

Prisoner's Dilemma

A fundamental problem in game theory showing why two completely rational individuals might not cooperate, even if it appears that it is in their best interest to do so.