Which of the Following Is a Shortcoming of Advertising

question 37

Multiple Choice

Which of the following is a shortcoming of advertising?

• A) It does not allow dramatization of the brand or company.
• B) It only provides one-way communication with customers.
• C) It is too customized and only attracts small, niche markets.
• D) It reaches targeted customers too slowly in most cases.
• E) It is the most costly promotion tool for companies.

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Definitions:

Stock Appreciation Rights

A type of bonus compensation given to employees that is equivalent to the appreciation (increase in value) of the company stock over a set period.

Compensation Plan

A detailed plan that outlines the salary, wages, benefits, and incentives for employees, designed to motivate and reward them.

Measurement Date

The specific date at which the values of assets and liabilities are determined in the preparation of financial statements.

Stock Appreciation Rights

A type of employee compensation linked to the increase in the company's stock price over a set period, allowing employees to profit from the appreciation without owning the stock.