Which of the Following Is Most Likely a Difference Between

question 57

Multiple Choice

Which of the following is most likely a difference between advertising and sales promotions?

• A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
• B) Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
• C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
• D) Advertising can trigger quick sales, while sales promotions cannot.
• E) Advertising is not as effective in building long-term brand preferences as sales promotions are.

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Definitions:

Drawing Account

A specific account used to record amounts withdrawn by the owner(s) of a business for personal use.

Withdrawals

Amounts taken from a business by its owner(s) for personal use.

Expenses

Costs incurred by a business in the process of earning revenue.

Consuming Services

Consuming services refers to the use of services provided by businesses or individuals which are utilized and exhausted during the process, such as electricity, consulting, or maintenance services.