Which of the Following Is a Disadvantage of Standardization of Advertising

question 62

Multiple Choice

Which of the following is a disadvantage of standardization of advertising messages?

• A) It gives rise to higher advertising costs.
• B) It complicates the advertising process.
• C) It is less responsive to local market needs.
• D) It tends to suffer from poor coordination.
• E) It gives rise to inconsistent messages.

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Definitions:

Variable Cost

Expenses that change in proportion to the amount of goods produced or the volume of sales.

Differential Analysis

A financial technique used to compare the costs and benefits of alternative business decisions.

Fixed Factory Overhead

Refers to the consistent costs associated with operating a production facility, which do not vary with the level of output, such as rent, salaries of managers, and depreciation of factory equipment.

Operating Expenses

Costs associated with the day-to-day operations of a business, excluding costs directly related to production.