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Dazed Is a Bar Which Mostly Plays Trance Music and Has

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Dazed is a bar which mostly plays trance music and has a dedicated day every week for local bands to perform.To build strong customer relations,Dazed sends text messages to customers,telling them about happy hours,bands playing that week,dedicated genre nights,and other activities.Which of the following promotion mix tools does Dazed employ to reach target customers in this scenario?


Definitions:

Prime Costs

The combined costs of direct materials and direct labor which are directly attributable to the production of goods.

Activity-based Costing

An accounting method that assigns costs to products or services based on the activities and resources used to produce them.

Specialized Electric Motors

Electric motors that are designed and manufactured for specific applications or to meet particular requirements, distinguishing them from standard or generic motors.

Cost Drivers

Factors that cause changes in the cost of an activity or operation, influencing the total expenses.

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