Satisfying Consumers' Immediate Needs and Desires Does Not Always Serve

question 65

True/False

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

---

Definitions:

Sensation Seeking

A trait characterized by the seeking of varied, novel, complex, and intense sensations and experiences, even if this involves physical, social, legal, or financial risks.

Police Officer

A law enforcement member tasked with maintaining public order, safety, and enforcing laws.

Race-Car Driver

An individual specialized in competing in high-speed motor vehicle races.

Zuckerman

A surname associated with Marvin Zuckerman, an American psychologist known for his research on sensation seeking and personality.