Which of the Following Is True of Consumers in the New

question 85

Multiple Choice

Which of the following is true of consumers in the new marketing communications model?

• A) They are more reliant on traditional methods of marketing for product information.
• B) They are less informed than before about companies and product marketing techniques.
• C) They are more reliant on mass-media marketing methods for product information.
• D) They are less powerful than before in affecting the way a company markets its products.
• E) They are better equipped to find product and brand information on their own.

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Definitions:

Two-Factor Theory

A psychological theory proposing that employee motivation is influenced by hygiene factors that can prevent dissatisfaction and motivators that can create satisfaction.

Job Content

The actual tasks, responsibilities, and activities that constitute one's employment, defining their role and expectations within an organization.

Job Satisfaction

The level of contentment employees feel about their work, which can affect their performance and motivation.

ERG Theory

ERG Theory is a motivational theory developed by Clayton P. Alderfer that categorizes human needs into three basic levels: Existence, Relatedness, and Growth, suggesting that these needs can be pursued simultaneously.