Which of the Following Is True of Direct Marketing

question 1

Multiple Choice

Which of the following is true of direct marketing?

• A) Its marketing message is fixed and does not change according to the customer's requirements.
• B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
• C) It is presented as company news rather than as a sales-directed communication.
• D) It does not involve any interaction between the company and its customers.
• E) It is an impersonal promotion tool that hinders two-way communication.

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Definitions:

Ephedra

A plant containing stimulants used in traditional Chinese medicine and previously in dietary supplements, now banned in many countries due to health risks.

Antihypertensive Medications

Drugs prescribed to lower high blood pressure, helping to prevent the complications associated with hypertension such as heart attacks and strokes.

Unemployed

The state of being without a paid job but available to and seeking work, often used as a measure of the health of the economy.

Chaparral

A shrubland or heathland plant community found primarily in the U.S. Southwest and parts of Mexico, often characterized by drought-resistant, evergreen shrubs.