Which of the Following Is the First Step in Developing

question 65

Multiple Choice

Which of the following is the first step in developing an advertising program?

• A) setting the advertising budget
• B) developing an advertising strategy
• C) developing a brand message
• D) setting advertising objectives
• E) evaluating advertising campaigns

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Definitions:

Annual Sales

The total revenue generated from goods or services sold by a business in one year.

Distance Traveled

The total length of the path taken between two points.

Rate

A ratio that compares two quantities of different units, commonly used to describe a time-dependent process such as speed.

Time

A continuous progression of existence and events in the past, present, and future regarded as a whole.