Which of the Following Is an Example of Inbound Telemarketing

question 56

Multiple Choice

Which of the following is an example of inbound telemarketing?

• A) Sterrns Media advertises its services by sending letters to potential customers and prompting them to contact the firm through a toll-free number.
• B) Sterrns Media purchases customer information and later cold calls these customers to generate potential leads.
• C) Sterrns Media spends a lot of time and effort to train its sales force to call businesses and inform them about its B2B products.
• D) Sterrns Media utilizes interactive cable systems to enable customers to obtain product information by using their TV remotes.
• E) Sterrns Media airs advertising programs called infomercials to attract viewers and get them to order products from its Web site.

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Definitions:

Voting Shares

Shares that give the shareholder the right to vote on company matters, such as elections for the board of directors; instrumental in controlling the company.

Open Market

A market with no barriers to free market activity, where any buyer or seller can trade freely.

Buying and Selling Activity

Transactions involving the purchase and sale of goods and services, analyzed to assess a company's operational performance.

Controlling Interest

A significant shareholding in a corporation that provides the shareholder with the ability to influence or control decision-making processes.