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What are the factors that a company should consider when deciding which markets to enter?
Disposable Income
Disposable income refers to the amount of money that households have available for spending and saving after income taxes have been accounted for.
Aggregate Household Wealth
The total net worth held by the households in an economy, combining all assets minus liabilities.
Durable Goods
Things that last at least a year or two.
Nondurable Goods
Goods that are expected to last or be used for less than one year.
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