A Business Buyer Is Considering a Change in Product Specifications

question 38

Multiple Choice

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________.

• A) modified rebuy
• B) new-task situation
• C) straight rebuy
• D) dual distribution channel
• E) exclusive distribution channel

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Definitions:

Cease-And-Desist Orders

Legal orders issued by a governmental authority or court to halt an activity or practice considered illegal or harmful.

U.S. Court of Appeals

A federal court system responsible for hearing appeals from district courts and certain administrative agencies.

Conflict Resolution

The process of resolving or finding a solution to a dispute or disagreement between parties.

Conceptual Skills

The ability to understand complex ideas and problems, and to develop creative and effective solutions.