Which of the Following Criteria Provides a Measure of Market

question 93

Multiple Choice

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

• A) relative market share
• B) market sentiment
• C) return on marketing investment
• D) market growth rate
• E) brand image

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Definitions:

Rising Rates

An increase in the occurrence or level of a specific phenomenon over a given period.

AIDS

Acquired Immunodeficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV) which severely damages the immune system.

Virus

A microscopic infectious agent that replicates only inside the living cells of other organisms and can cause diseases.

Caused

Refers to something that brings about an effect or result, indicating a relationship where one event is the reason something else happens.