Vertigo Is an Electronics Company

question 51

Multiple Choice

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?

• A) Blue - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
• B) Electra - a home entertainment system that has a strong market share in a market that is likely to expand in the future
• C) Jump - an MP3 player that has a high market share in a market that is not expected to grow significantly
• D) SpinDrive - a car audio system that has a high market share in a market that has been growing constantly
• E) SoLo - a CD player that has a very low market share in a market that is shrinking rapidly

Appreciate the value of pre-writing processes like outlining in crafting coherent messages.

Identify factors that pertain to the scope of a business message.

Understand the effectiveness and appropriateness of narrative techniques in business communication.

Comprehend strategies for framing messages when dealing with skeptical or resistant audiences.

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Definitions:

Intangible Costs

Expenses or costs that are not easily quantifiable, including things like brand value, intellectual property, or goodwill.

Variable Costs

Costs that change in direct proportion to sales.

Price Elastic

Refers to how sensitive the demand for a product is to changes in its price; high elasticity indicates demand significantly changes with price adjustments.

Price Inelastic

Describes a situation where the demand for a product does not significantly change with a change in its price.