In the BCG Growth-Share Matrix, Question Marks Refer to Products

question 61

Multiple Choice

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

• A) low market share in a niche market
• B) low market share in a market with high growth prospects
• C) greater market share than all their competitors combined in a saturated market
• D) high market share in a market with a high growth rate
• E) low market share in a market that is set to shrink significantly

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Definitions:

Bond Redemption

The process of paying back the principal amount of a bond to the bondholders at or before maturity.

Warrants

Financial derivatives that give the holder the right, but not the obligation, to buy or sell a security at a specified price before a certain date.

Common Stock

Equity security representing ownership in a corporation, providing voting rights and entitling the holder to a share of the company's success through dividends and/or capital appreciation.

Journalize

The process of recording transactions and events in the accounting journals as part of the accounting cycle.