Kawaii Electronics Sells Air Conditioning Systems for Office Buildings

question 38

Essay

Kawaii Electronics sells air conditioning systems for office buildings. The company's marketing department is currently structured as a functional organization. However, Kawaii is considering changing the structure to either a product management or a customer management organization. In a brief essay, describe each type of organization: functional, product management, and customer management. What are the advantages and/or disadvantages of each structure for Kawaii? Which structure do you recommend for Kawaii? Why?

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Definitions:

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Small flies that are often found near ripe or fermenting fruit and are commonly used in genetic research.

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A controlled environment designed for scientific research, experiments, and measurement, often equipped with specialized instruments and materials.

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Financial tools issued by banks or financial institutions allowing cardholders to borrow funds within a pre-approved limit for purchases or cash advances.

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