Which of the Following Represents a Change in the Technological

question 39

Multiple Choice

Which of the following represents a change in the technological environment of a marketing firm?

• A) increased use of cause-related marketing
• B) increased use of RFID systems to track products
• C) increased need to comply with environmental regulations
• D) increased use of value marketing techniques and promotions
• E) increased need to engage in mass marketing over market segmentation

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Definitions:

Simple Query Wizard

A tool in database applications that guides users through the process of creating queries, making it easier to extract specific data.

Query

A request for data or information from a database, typically written in a structured query language (SQL), that can retrieve or manipulate data.

Create

To make or produce something new, such as a document, database, or piece of art, from scratch.

Save The Table

The process of preserving the current state and data of a table in a database or document.