Marque, a High-End Maker of Designer Watches, Has Started Making

question 76

Multiple Choice

Marque, a high-end maker of designer watches, has started making inexpensive watches to take advantage of enormous growth rates in low-end market segments. Marque is most likely engaging in ________.

• A) franchising
• B) line filling
• C) two-way stretching
• D) upward stretching
• E) downward stretching