How Do Companies Use Marketing Techniques to Respond to the Changing

question 20

Essay

How do companies use marketing techniques to respond to the changing diversity in the U.S. population? Provide examples to illustrate your response.

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Definitions:

Moral Panic

A widespread feeling of fear, often an irrational one, that some evil threatens the well-being of society.

Moral Panics

Intense public anxiety or alarm in response to a perceived threat from a person or group believed to challenge societal norms or values, often disproportionate to the actual threat.

Policy Making

The process of developing and implementing decisions by authorities or governments that are intended to influence or guide social, economic, and political matters within a society.

Empirical Data

Information obtained through observation or experimentation that can be measured or quantified.