A Product Is in the Maturity Stage of the Product

question 39

Multiple Choice

A product is in the maturity stage of the product life cycle, and the company decides to modify the marketing mix. Which of the following steps is the company most likely to take?

• A) use aggressive sales promotions
• B) change features of the product
• C) improve product quality
• D) find new uses for the product
• E) explore new market segments

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Definitions:

Negative Reinforcer

An undesirable event or condition that, when removed after a behavior, increases the likelihood of that behavior being repeated.

Increases Probability

A term likely referring to factors or conditions that raise the likelihood of a specific event or outcome.

Negative Reinforcer

An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated in the future.

Primary Reinforcer

A stimulus that is inherently rewarding and satisfies a basic biological need, such as food or water.