Burger Town Introduced a New Hamburger and Released It in Two

question 47

Multiple Choice

Burger Town introduced a new hamburger and released it in two different cities at two different prices.Marketers of Burger Town then analyzed the sales records of their outlets at the two cities,determined the price that resulted in better profits,and used the information to set a nationwide price for their new offering.This is an example of ________.

• A) exploratory research
• B) survey research
• C) Netnography research
• D) experimental research
• E) descriptive research

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Definitions:

Soccer

A team sport played between two teams of eleven players with a spherical ball, known worldwide and governed internationally by FIFA.

Neighborhood

A geographical area, typically a part of a larger city or town, where people live and interact with each other.

Senior Citizens

Adults typically aged 65 years and older, often considered to be in the retirement phase of life, and who may have specific social, economic, and health-related needs.

Conduct Disorders

A range of antisocial types of behavior displayed in childhood or adolescence, characterized by actions that violate the rights of others and major societal norms.