Which of the Following Is True About Customer Relationship Management

question 12

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) It eliminates the need for primary research.
• B) It minimizes the need for costly data mining.
• C) It relies on the use of exploratory and causal research.
• D) It consists of sophisticated software and analytical tools.
• E) It excludes data on existing customers to focus on potential customers.

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Definitions:

Effective

Having the desired effect or achieving the intended result.

Observational Learning

A learning process where individuals acquire new behaviors or information by observing and imitating others.

Cognitive Learning

Learning based on mental processes, including thinking, memory, problem-solving, and information processing.

Observational Learning

A learning process in which individuals learn new behaviors or information by observing the actions of others, not through direct experience or instruction.