In CRM,________ Is the Technique That Helps Researchers Sift Through

question 66

Multiple Choice

In CRM,________ is the technique that helps researchers sift through mounds of detailed customer information and dig out interesting findings about customers.

• A) value marketing
• B) data mining
• C) test marketing
• D) neuromarketing
• E) serial processing

---

Definitions:

Molecular Ions

Ions composed of more than one atom, formed when a molecule gains or loses electrons.

Molecular Ion Peak

The peak in a mass spectrum that corresponds to the mass of the intact molecule, often used for molecular weight determination.

Boron Isotopes

Variants of the element boron, differing in the number of neutrons in the nucleus and having distinct nuclear properties.

Trimethylborate

A chemical compound with the formula B(OCH3)3, used as a reagent in organic synthesis and as a flame retardant.