What Is Customer Relationship Management (CRM)? What Are the Functions

question 54

Essay

What is customer relationship management (CRM)? What are the functions of CRM? How do firms benefit from CRM systems?

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Definitions:

Specific Phobias

Intense, irrational fears of specific objects or situations that pose little to no actual danger but lead to significant avoidance behavior.

Neutral Stimuli

Stimuli that do not initially elicit a strong emotional or physiological response but can become associated with meaningful outcomes through conditioning.

Classical Conditioning

A training method where two stimuli are paired together repeatedly, leading to a response initially triggered by the second stimulus being later triggered by just the first stimulus alone.

Psychological Treatment

A range of therapies used to treat mental health problems, focusing on changing dysfunctional behaviors, thoughts, emotions, and patterns of interaction.