Which of the Following Best Describes Market Segmentation

question 76

Multiple Choice

Which of the following best describes market segmentation?

• A) differentiating a market offering to create superior customer value
• B) identifying consumer needs and creating a product to meet those needs
• C) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• D) evaluating each market segment's attractiveness and selecting one or more segments to enter
• E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors

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Definitions:

Discrimination

The unfair treatment of various groups of individuals or objects based on race, age, or gender.

Superordinate Goals

These are overarching objectives shared by conflicting parties that can only be achieved through cooperation, thus helping to resolve or mitigate the conflict.

Bystander Effect

a phenomenon where individuals are less likely to offer help to a victim when other people are present, often due to a diffusion of responsibility.

Social Exchange Theory

A theory that describes how the relationship between individuals is formed by weighing the benefits and costs of interacting with each other.