Simone Bought Two Bottles of Wine from Two Vineyards in Bordeaux.When

question 59

Multiple Choice

Simone bought two bottles of wine from two vineyards in Bordeaux.When asked for an opinion on the quality of the wines,she later mentioned that the Pontet Canet tasted like alcoholic grape juice,but the Chateau Margaux had a crisp taste that she really enjoyed.Which of the following stages of the buyer decision process do Simone's remarks reflect?

• A) information search
• B) situational analysis
• C) alternative evaluation
• D) purchase decision
• E) postpurchase behavior

---

Definitions:

Group Membership

The affiliation or association with certain groups which can significantly influence individuals' beliefs, behaviors, and sense of identity.

Dehumanisation

Stripping people of their dignity and humanity.

Dignity

The state or quality of being worthy of honor or respect.

Humanity

The collective qualities, characteristics, and conditions that define human beings, including compassion, social bonds, and ethical values.