Examlex
A company buying a product with modified specifications faces a new-task situation.
New-product Development Process
A series of steps that businesses follow to conceptualize, design, and bring a new product to the market, from initial ideation to commercialization.
Open Innovation
The practice of sourcing ideas, insights, and solutions from outside an organization to drive innovation.
Market Testing
The process of assessing the viability of a new product or service through controlled experiments with target markets before a full-scale launch.
Commercialization
The process of bringing new products or services to the market.
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