Critics Who Assert That the Marketing System Promotes Too Much

question 60

Multiple Choice

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

• A) high-pressure selling tactics
• B) unsustainable overconsumption
• C) perceived obsolescence
• D) planned obsolescence
• E) deceptive pricing

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Definitions:

Room Nights

A measure in the hospitality industry representing the number of rooms booked multiplied by the number of nights each room is reserved.

Variable Costs

Costs that change in direct proportion to changes in the level of production or sales volume.

Fixed Administration Costs

Ongoing expenses not directly tied to production or sales volume, such as salaries of executive staff and office rent.

Inpatient Days

The total number of days that patients spend admitted to a hospital or healthcare facility for treatment.