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Explain how the decision process in the business market and consumer market differ.
Self-Awareness
Being aware of one's own self, including thoughts, emotions, intentions, and cravings.
Alcohol
A psychoactive substance commonly found in beverages like beer, wine, and spirits, known for its intoxicating effects.
Placebo Beverage
A drink given to participants in an experiment, which they believe contains active ingredients, but does not, used to measure psychological and physiological effects.
Casual Sex
Sexual activity that takes places outside the context of a serious relationship, often focusing on physical pleasure without emotional commitments or future expectations.
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