Senz,an Automobile Manufacturer,produces Low-End Vehicles That Are Targeted Toward Lower-Income

question 32

Multiple Choice

Senz,an automobile manufacturer,produces low-end vehicles that are targeted toward lower-income consumer groups.Senz most likely segments the consumer market based on ________ variables.

• A) demographic
• B) psychographic
• C) universal
• D) geographic
• E) behavioral

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Definitions:

Ranked Preferences

A method of ordering options or choices based on their desirability or importance to an individual or group.

Public Good

An item that cannot be withheld from people and does not diminish in availability due to individual consumption, thereby accessible to all without limiting others.

In Favor

A position or opinion that is supportive of or positive about a particular situation, proposal, or concept.

Median-Voter Model

A theoretical model in political science suggesting that the outcome of a majority vote is most likely to reflect the preference of the median voter.