Senz,an Automobile Manufacturer,produces Low-End Vehicles That Are Targeted Toward Lower-Income

question 32

Multiple Choice

Senz,an automobile manufacturer,produces low-end vehicles that are targeted toward lower-income consumer groups.Senz most likely segments the consumer market based on ________ variables.

• A) demographic
• B) psychographic
• C) universal
• D) geographic
• E) behavioral

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Definitions:

Self-Monitoring

The practice of observing and regulating one's own behavior in social settings to adapt to the situation or fulfill social expectations.

CD Recording

The process of capturing sound on a compact disc as a form of audio storage or distribution.

Coding Systems

Methodologies or sets of rules used to encode or classify information for purposes such as data processing or communication.

Trust

Confidence or reliance in the integrity, strength, ability, or character of a person or concept.