Demographic Variables Are the Most Popular Bases for Segmenting Customer

question 88

Multiple Choice

Demographic variables are the most popular bases for segmenting customer groups because they ________.

• A) create smaller segments
• B) create more easily accessible segments
• C) do not involve stereotypes
• D) are easier to measure
• E) involve fewer attributes to consider

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Definitions:

Diagnostic Systems

Structured methods used in healthcare and psychology to identify and classify diseases, disorders, and conditions based on symptoms and signs.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Types of Reliability

Different ways of measuring the consistency of a test or research findings, including test-retest, inter-rater, and internal consistency reliability.

Diagnostic and Statistical Manual of Mental Disorders

A manual published by the American Psychiatric Association that provides a comprehensive classification and criteria for diagnosing mental disorders.