When Market Segments Are Conceptually Distinguishable and Respond Distinctively to Various

question 30

Multiple Choice

When market segments are conceptually distinguishable and respond distinctively to various marketing mix elements and programs,they are said to be ________.

• A) accessible
• B) measurable
• C) reachable
• D) differentiable
• E) observable

---

Definitions:

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers.

Surplus

A surplus refers to the amount by which the quantity of a good produced or supplied exceeds the quantity demanded, often leading to price reductions.

Equilibrium Price

The price at which the quantity of a good or service demanded meets the quantity supplied, resulting in no surplus or shortage.

Surplus

An excess amount of a commodity or resource beyond what is needed or utilized.